Diploma in Advertising and Relationship Marketing

IMPORTANCE

Within the new economy, where globalization overwhelms all areas of the market, a large part of the companies that participated in this game were always left aside. That is why the need arises to take them into account again, especially due to the high level of competitiveness that exists in international markets and that little by little they are being introduced into internal markets. This market that rarely finds its own tools is that of companies that need to relate to their clients and generate efficient advertising elements.

Program Postgrado
Duration 300 Hrs.

GENERAL OBJECTIVE

Strengthen the capabilities of the participants, through the transfer of concepts, tools and strategies that allow them to improve their budgets and marketing and advertising efforts, as well as provide them with the knowledge and professional and interpersonal skills for the administration and direction of Relationship Marketing.

MODULES:

Comprehensive marketing management with a focus on advertising.
Relationship marketing and direct advertising.
Advertising management, introduction and key elements in business development.
Digital advertising strategies.
Management and administration of the promotion.
Branding and its strategies, as a competitive advantage in the brand.
Briefing and advertising planning.

Cochabamba
Pregrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 (4)4268287

Admisiones Pregrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 78362269

Postgrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 71411110

Formación Continua Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 60370200

La Paz
Pregrado Camino Achocalla Km. 3.5
Teléfono: +591 (2) 2165700

Admisiones Pregrado Camino Achocalla Km. 3.5
Teléfono: +591 77201229

Postgrado Av. Hernando Siles # 5080 esq. calle 5, Obrajes
Teléfono: +591 71721407

Formación Continua Av. Hernando Siles # 5080 esq. calle 5, Obrajes
Teléfono: +591 60370200

Santa Cruz
Pregrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 (3) 50850020

Admisiones Pregrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 72139181

Postgrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 77671127

Formación Continua Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 60370200

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