Diploma in Artificial Intelligence for the Commercial Area and Data Driven Marketing

IMPORTANCE

It is important that professionals who work in the commercial and marketing area know key concepts of artificial intelligence, as well as the necessary techniques and methodologies applied to the commercial area and data driven marketing.

Imagine being able to predict your customers' preferences, anticipate their needs and offer them personalized experiences in real time. With artificial intelligence, this is possible, it is no longer just about segmenting customers into general demographic groups, but rather understanding each individual uniquely.

Artificial intelligence makes it possible to analyze large volumes of data efficiently and extract valuable information that can be used to precisely adapt business and marketing strategies.

• Program Postgrado
• Duration 300 Hrs.

GENERAL OBJECTIVE

Transfer tools and techniques of artificial intelligence and data analysis for decision making in the commercial and marketing area.

MODULES:

1. Fundamentals of artificial intelligence for the business area.
2. Basic fundamentals and introduction of blockchain, big data, cryptography and their applicability in business.
3. Market intelligence and machine learning and data mining.
4. Chatbots and virtual assistants.
5. Analysis and visualization of social networks (application to digital marketing).
6. Data-driven marketing and advertising (CRM management and customer management).
7. Applications and workshop of artificial intelligence in commercial management.