Diploma in Commercial Strategy and Innovation

IMPORTANCE

Strategy is the backbone to align the company towards achieving its objectives; It is the only tool that gives us the possibility of measuring management through appropriate traction metrics and taking timely corrective actions. The market, now more than ever, is changing, it is constantly generated and regenerated, therefore innovation in strategy and KPIs are fundamental to achieving results.

Program Postgrado
Duration 300 Hrs.

GENERAL OBJECTIVE

Provide tools and methodologies to build present strategies through the generation of future scenarios in uncertain environments with the aim of placing the company's commercial area at the forefront of the new reality

MODULES:

Uncertainty management and business resilience.
Creation of scenarios in times of uncertainty.
Commercial Management – Road to success
Business Development, Management and Digitalization.
Neurosales – Sell to the mind, not to the people.
Marketing 4.0 – Strategies in the era of digital disruption.
Trends in business disruption – Generation of business clusters.

Cochabamba
Pregrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 (4)4268287

Admisiones Pregrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 78362269

Postgrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 71411110

Formación Continua Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 60370200

La Paz
Pregrado Camino Achocalla Km. 3.5
Teléfono: +591 (2) 2165700

Admisiones Pregrado Camino Achocalla Km. 3.5
Teléfono: +591 77201229

Postgrado Av. Hernando Siles # 5080 esq. calle 5, Obrajes
Teléfono: +591 71721407

Formación Continua Av. Hernando Siles # 5080 esq. calle 5, Obrajes
Teléfono: +591 60370200

Santa Cruz
Pregrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 (3) 50850020

Admisiones Pregrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 72139181

Postgrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 77671127

Formación Continua Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 60370200

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