Diploma in Cultural Management, Creative Strategies and Project Development

IMPORTANCE

Cultural management, creative strategies and project development are areas in constant evolution and growth, with a significant impact on the economy, human development and cultural identity of societies.

To adequately address these fields, it is necessary to have solid and updated training in the various management tools and strategies, as well as the theoretical and conceptual foundations that support these practices.

Furthermore, it is important to recognize the key role that companies, both public and private, have in promoting culture and creativity as values for business sustainability and the sustainable development of the country.

• Program Postgrado
• Duration 300 Hrs.

GENERAL OBJECTIVE

Transfer knowledge, tools and skills to design, plan, execute and evaluate cultural and creative projects that promote business sustainability, innovation and social well-being, thus contributing to the sustainable development of the country and the strengthening of the cultural and creative sector.

MODULES:

1. Cultural management, creative strategies and project development.
2. Anthropology and sustainable development.
3. Design thinking and creativity.
4. Application of regulations and ethics.
5. Business and finance models for creative ventures.
6. Strategic marketing and innovative technologies.
7. Implementation and strategic evaluation of projects.