Diploma in TradeMarketing and Branding

IMPORTANCE

The rapid development of markets has created the need for companies to have specialized personnel in the area of brand management and optimal distribution of products at points of sale (POS), since there is a greater supply and competition. in the environment, that is why people related to the commercial area must be trained and trained in appropriate mechanisms that allow them to manage a process of brand presence in distribution channels.

These commercial tools should allow successful development in two areas: the brand and the logistics of the company; these mechanisms will allow identifying the best way to deal with commercial market situations.

Program Postgrado
Duration 300 Hrs.

MODULES:

Trademarketing.
Merchandising management.
Introduction to branding.
Logistics and supply chain management.
Branding strategies.
Brand activations and promotional management at the POS (ATL and BTL).
Trademarketing and branding planning.

Cochabamba
Pregrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 (4)4268287

Admisiones Pregrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 78362269

Postgrado Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 71411110

Formación Continua Av. Cap. Víctor Ustáriz Km. 6.5
Teléfono: +591 60370200

La Paz
Pregrado Camino Achocalla Km. 3.5
Teléfono: +591 (2) 2165700

Admisiones Pregrado Camino Achocalla Km. 3.5
Teléfono: +591 77201229

Postgrado Av. Hernando Siles # 5080 esq. calle 5, Obrajes
Teléfono: +591 71721407

Formación Continua Av. Hernando Siles # 5080 esq. calle 5, Obrajes
Teléfono: +591 60370200

Santa Cruz
Pregrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 (3) 50850020

Admisiones Pregrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 72139181

Postgrado Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 77671127

Formación Continua Prolongación Av. Piraí entre 6to y 7mo anillo
Teléfono: +591 60370200

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