Graphic design and digital art

IMPORTANCE

The world is predominantly visual, the digital age has imposed a variety of signs, colors, shapes, fonts, numbers, photographs, all of which are digitized and on fixed and mobile devices.

There is a digital application for any task that a human being can perform; thus, many tasks can be solved digitally at the fingertips without the intervention of tangible products. This demonstrates the need to adapt organizations to digital environments.

For their part, marketing and advertising, today renowned for their communication excellence, are also predominantly visual. Needless to say about other situations, on the streets you can see signs and signage, payments are made with bills, all of these actions involve graphics.

The fundamental role of Graphic Design is communication and meeting the objectives of informing, persuading, seducing, educating, etc. Hence its essential importance in human life. Institutions, companies, products and services need images to meet their objectives, hence the need to educate around visual language, branding, packaging and printing systems with a digital technological and strategic approach to think, produce and disseminate , messages and ideas, through the visual medium.

• Program Postgrado
• Duration 300 Hrs.

• cartilla-digital Peso: 656.95 KB

AIM

Provide the methodological, theoretical and practical bases of graphic design and digital art, which allow the development of visual language to promote projects in private, public and government organizations.

MODULES

• Image language and digital strategy.
• Design methodologies.
• Digital illustration workshop.
• Digital composition workshop.
• Advanced audiovisual production.
• Advanced three-dimensional digital design workshop.
• Portfolio workshop.