Expert in Business Analytics (International Program)

IMPORTANCE

Business analytics refers to the skills, technologies and practices for iterative exploration and investigation into the past development of the company, so as to enhance the current perspective and direction of the business. Seeks to develop a new perspective and understanding of business based on data.

Unlike Business Intelligence, which uses indicators to measure the past and guide planning according to them, Business Analytics aims to understand historical behaviors with a view to predicting future events in order to take proactive actions regarding the same phenomenon. That is, while Business Intelligence answers questions like: What happened? How much was it? How often? Where is the problem?; Business Analytics seeks answers to questions such as: Why did it happen? What will happen if the trend continues? What will happen next? What will be the best scenario that will occur if these conditions occur?

• Program Postgrado
• Duration 75 Hrs.

GENERAL OBJECTIVE

Generate the necessary capabilities to enhance the use of data in your own organizations, for this purpose we will provide the necessary implementation techniques and good practices, and with the support of various success stories we will explore the benefits that Business Analytics proposes.

MODULES:

1. Strategic data management.
2. Business Analytics as a value proposition.
3. Big data Analytics in the new environment.