Sales Management and Customer Loyalty

IMPORTANCE

One of the fundamental activities for the survival of a company is sales. If this function is deficient in a company, it runs the risk of closing. Sales make their contribution to the growth of a company, they allow the hiring of more personnel by covering a larger market and thus not only benefit the entrepreneur and the people who depend on him, but also society by providing sources of work.

Once the sale is made comes the "customer loyalty" faculty, which will help keep these in constant growth. The main purpose is to keep them loyal to the brand through the development of personal skills in the sales force, which at the same time will benefit from the growth effect generated by this relationship function.

Correct management in these two important aspects (sales and customer loyalty) will bring the company ever closer to success in marketing its products and achieving its commercial and business objectives.

Considering the above, the simulation game allows participants to reinforce their knowledge by applying strategic decision making in the sales area in a practical environment.

• Program Postgrado
• Duration 100 Hrs.

• cartilla-digital Peso: 245.93 KB

AIM

Develop skills in sales management and customer loyalty that allow you to achieve the commercial objectives of any business.

• cartilla-digital Peso: 245.93 KB

MODULES

• Sales administration.
• Sales force development.
• Service and customer loyalty.
• Simulation workshop.

• cartilla-digital Peso: 245.93 KB