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COMMUNICATION

Connecting, innovating, transforming.
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The Private University#1 of Bolivia

#7 BEST BUSINESS SCHOOLIN LATIN AMERICA

#1 employer reputationin Bolivia

#1 teacher/student ratio

WHY STUDY COMMUNICATION?

The bachelor's degree in Communication has a corporate focus, with the objective of training professionals with the ability to create and transmit ideas, externally and internally in companies. The main skills focus on actions through the set of criteria and channels used in the issuance of the constructed messages.

  • Programa Program Undergraduate
  • Programa Location Cochabamba
  • Programa Duration 8 SEMESTRES
  • Programa Credits 225

CAREER PROFILE

  • Pose and solve communication problems in the social context.
  • Plan and manage communication processes using communication technology.
  • Effectively create information for different audiences.
  • Organize public relations of private and public institutions.
  • Manage and operate mass media.
  • Formulate corporate image design and communication strategies for internal and external audiences.

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Study plan and Mentions

FIRST SEMESTER
  • Corporate communication
  • Graphic Communication Design
  • Philosophy of Contemporary Art
  • General Economy
  • Business Administration I
  • Contemporary World Context
  • Written Communication Techniques
  • computing
  • English Beginners
SECOND SEMESTER
  • Branding and Corporate Identity
  • Photography I
  • Image Language
  • Analysis of Art I
  • Innovation and creativity
  • Marketing I
  • Methods and techniques of investigation
  • History of Bolivia
  • English Intermediate
THIRD SEMESTER
  • Organizational behavior
  • Scripting
  • Strategic Marketing Plan
  • Communication Theory I
  • Contemporary Literature
  • Advanced Graphic Design Workshop
  • Surrounding analysis
  • Statistics for Communication
  • English High Intermediate
FOURTH SEMESTER
  • Organizational behavior
  • Scripting
  • Strategic Marketing Plan
  • Communication Theory I
  • Contemporary Literature
  • Advanced Graphic Design Workshop
  • Surrounding analysis
  • Statistics for Communication
  • English Advanced
FIFTH SEMESTER
  • Communication Theory II
  • Audience and Virtual Traffic Measurement
  • New technologies
  • Audiovisual Creation Workshop II
  • Latin American Art and Culture
  • Introduction to Business Law
  • Sociology
  • Quality and Customer Service
  • Professional Practice I
SIXTH SEMESTER
  • Advertising
  • Intercultural Communication and Globalization
  • Public Relations and Protocol
  • Management and Social Networks
  • Journalism Workshop I
  • Budgets and Costs
SEVENTH SEMESTER
  • Entrepreneurship
  • Speech analysis
  • Planning and Communication Strategies
  • Political Philosophy
  • Event organization
  • Professional Practice II
EIGHTH SEMESTER
  • Social responsability
  • Communication Content Editing
  • Political Communication
  • Planning and Management of Advertising Media
  • Planning, Evaluation and Project Management
GRADUATION MODALITIES
  • Graduation project
  • Thesis
  • Directed Work
  • Graduation for Excellence
DIFFERENTIATORS
  • UPB Communicators stand out for their ability to innovate and adapt to the digital age, with training that ranges from traditional media to emerging technologies.
  • Our bilingual approach and internationalization programs prepare students for the global stage.
  • From the beginning, practice is integrated with theory through research projects and collaborations with CIComH, promoting applied learning connected to current challenges.
  • Extracurricular activities and the constant updating of academic content ensure that our students are internationally competitive, reflected in their outstanding participation in global communication events and competitions.

They talk about us

UPB Sophie Weiss Elegí Comunicación, ya que me brinda conocimientos esenciales para mi vida. Un comunicador no solo debe saber escuchar, sino adaptarse a los cambios constantes. La UPB me inspira a ser una mejor profesional y una mejor persona.
UPB Camila Rodríguez La oportunidad de rodearte de gente apasionada como tú y poder tener una formación con docentes que denotan el amor que tienen por lo que hacen, convierte esta experiencia en algo tan motivador como desafiante.
UPB Santiago Baudoin Escogí la carrera de Comunicación en la UPB por su amplia malla curricular, por el fácil contacto con la jefatura de carrera y sobre todo por la infraestructura y el fácil acceso a ella para aprender y realizar nuestros trabajos.

Faculty

Staff teachers


  • Mariana Lacunza, PhD Lenguaje de la imagen - Guionización y Storytelling Visual

  • Mgr. Luis Brun Oropeza Diseño de la comunicación gráfica - Multimedios y tecnologías de la comunicación y Taller de creación audiovisual I

  • Oscar Gracia Landaeta, PhD Filosofía política y Comunicación Política

  • Claudia Muriel Quintanilla, PhDc Técnicas de la comunicación escrita e Investigación de mercados

  • Mónica Luján Comunicación Corporativa y Branding e Identidad Corporativa


Guest teachers


  • David Antonio Canizares Fotografía - Taller de diseño gráfico avanzado y Taller de creación audiovisual

  • Alejandra Guardia Manzur Métodos y técnicas de investigación - Edición de contenidos comunicacionales

  • Valeria Ponce Salinas Planificación y gestión de medios publicitarios

  • Luis Rodríguez Camacho Filosofía del arte contemporáneo - Análisis del Arte I - Nuevas Tecnologías

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