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COMMUNICATION

Connecting, innovating, transforming.
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The Private University#1 of Bolivia

#7 BEST BUSINESS SCHOOLIN LATIN AMERICA

#1 employer reputationin Bolivia

#1 teacher/student ratio

WHY STUDY COMMUNICATION?

The bachelor's degree in Communication has a corporate focus, with the objective of training professionals with the ability to create and transmit ideas, externally and internally in companies. The main skills focus on actions through the set of criteria and channels used in the issuance of the constructed messages.

  • Programa Program Undergraduate
  • Programa Location La Paz
  • Programa Duration 8 SEMESTRES
  • Programa Credits 225

CAREER PROFILE

  • Pose and solve communication problems in the social context.
  • Plan and manage communication processes using communication technology.
  • Effectively create information for different audiences.
  • Organize public relations of private and public institutions.
  • Manage and operate mass media.
  • Formulate corporate image design and communication strategies for internal and external audiences.

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Study plan and Mentions

FIRST SEMESTER
  • Corporate communication
  • Graphic Communication Design
  • Philosophy of Contemporary Art
  • General Economy
  • Business Administration I
  • Contemporary World Context
  • Written Communication Techniques
  • computing
  • English Beginners
SECOND SEMESTER
  • Branding and Corporate Identity
  • Photography I
  • Image Language
  • Analysis of Art I
  • Innovation and creativity
  • Marketing I
  • Methods and techniques of investigation
  • History of Bolivia
  • English Intermediate
THIRD SEMESTER
  • Organizational behavior
  • Scripting
  • Strategic Marketing Plan
  • Communication Theory I
  • Contemporary Literature
  • Advanced Graphic Design Workshop
  • Surrounding analysis
  • Statistics for Communication
  • English High Intermediate
FOURTH SEMESTER
  • Organizational behavior
  • Scripting
  • Strategic Marketing Plan
  • Communication Theory I
  • Contemporary Literature
  • Advanced Graphic Design Workshop
  • Surrounding analysis
  • Statistics for Communication
  • English Advanced
FIFTH SEMESTER
  • Communication Theory II
  • Audience and Virtual Traffic Measurement
  • New technologies
  • Audiovisual Creation Workshop II
  • Latin American Art and Culture
  • Introduction to Business Law
  • Sociology
  • Quality and Customer Service
  • Professional Practice I
SIXTH SEMESTER
  • Advertising
  • Intercultural Communication and Globalization
  • Public Relations and Protocol
  • Management and Social Networks
  • Journalism Workshop I
  • Budgets and Costs
SEVENTH SEMESTER
  • Entrepreneurship
  • Speech analysis
  • Planning and Communication Strategies
  • Political Philosophy
  • Event organization
  • Professional Practice II
EIGHTH SEMESTER
  • Social responsability
  • Communication Content Editing
  • Political Communication
  • Planning and Management of Advertising Media
  • Planning, Evaluation and Project Management
GRADUATION MODALITIES
  • Graduation project
  • Thesis
  • Directed Work
  • Graduation for Excellence

They talk about us

UPB Camila Mariela Jerez Quiroga La carrera que yo escogí definitivamente es la indicada para mí. Absolutamente todas las materias que pasé me ayudó para poder seguir creciendo. Comunicación Corporativa realmente es lo que soy.
UPB Carla Gabriela Portillo Vaca Personalmente elegí entrar a esta carrera por la malla curricular. Considero que la carrera y la universidad me dieron la posibilidad de experimentar mi futuro ámbito laboral en el laboratorio de Multimedia, utilizando todas las herramientas que se nos brinda.
UPB Joaquín Cordero Mi experiencia en la universidad es bastante placentera, debido a la versatilidad de mi carrera y el fomento a las actividades prácticas también las actividades extracurriculares que se realizan dentro del campus, sin olvidar todo el apoyo que los jefes de carrera dan.

Faculty

Staff teachers


  • Mauricio Antezana Teoría de la Comunicación I y II, Comunicación Corporativa De Planta

  • Bernardo Monasterios Lenguaje Audiovisual, Publicidad, Guión, Storytelling, Taller Audiovisual I y II De Planta

  • Carla Reyes Postigo Comunicación Interna y Gestión del cambio, Organización de Eventos y Relaciones Públicas


Guest teachers


  • Álvaro Guido Loayza Minaya Arte y cultura latinoamericana; Técnicas de la comunicación escrita

  • Amanda Camila Frias Nogales Métodos y técnicas de investigación

  • Javier Andrés Tenorio Winkler Fotografía

  • Daniela Romero Linares Técnicas de Comunicación Escrita

  • José Manuel Ormachea Mendieta Consultoría en Campañas Políticas, Filosofía Política

  • Nuria Paz Pique Técnicas de Comunicación Escrita, Comunicación Corporativa, Auditoría de Imagen Pública y Política, Relaciones Públicas y Protocolo

  • Lorena Rojas Paz Técnicas de Comunicación Escrita, Medición de Audiencias y Tráfico Virtual, y Gestión y Redes Sociales

  • Luis Marcelo Tedesqui Vargas Taller de periodismo I y Edición de contenidos comunicacionales

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