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COMMUNICATION

Connecting, innovating, transforming.
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The Private University#1 of Bolivia

#7 BEST BUSINESS SCHOOLIN LATIN AMERICA

#1 employer reputationin Bolivia

#1 teacher/student ratio

WHY STUDY COMMUNICATION?

The bachelor's degree in Communication has a corporate focus, with the objective of training professionals with the ability to create and transmit ideas, externally and internally in companies. The main skills focus on actions through the set of criteria and channels used in the issuance of the constructed messages.

  • Programa Program Undergraduate
  • Programa Location Santa Cruz
  • Programa Duration 8 SEMESTRES
  • Programa Credits 225

CAREER PROFILE

  • Pose and solve communication problems in the social context.
  • Plan and manage communication processes using communication technology.
  • Effectively create information for different audiences.
  • Organize public relations of private and public institutions.
  • Manage and operate mass media.
  • Formulate corporate image design and communication strategies for internal and external audiences.

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Study plan and Mentions

FIRST SEMESTER
  • Corporate communication
  • Graphic Communication Design
  • Philosophy of Contemporary Art
  • General Economy
  • Business Administration I
  • Contemporary World Context
  • Written Communication Techniques
  • computing
  • English Beginners
SECOND SEMESTER
  • Branding and Corporate Identity
  • Photography I
  • Image Language
  • Analysis of Art I
  • Innovation and creativity
  • Marketing I
  • Methods and techniques of investigation
  • History of Bolivia
  • English Intermediate
THIRD SEMESTER
  • Organizational behavior
  • Scripting
  • Strategic Marketing Plan
  • Communication Theory I
  • Contemporary Literature
  • Advanced Graphic Design Workshop
  • Surrounding analysis
  • Statistics for Communication
  • English High Intermediate
FOURTH SEMESTER
  • Organizational behavior
  • Scripting
  • Strategic Marketing Plan
  • Communication Theory I
  • Contemporary Literature
  • Advanced Graphic Design Workshop
  • Surrounding analysis
  • Statistics for Communication
  • English Advanced
FIFTH SEMESTER
  • Communication Theory II
  • Audience and Virtual Traffic Measurement
  • New technologies
  • Audiovisual Creation Workshop II
  • Latin American Art and Culture
  • Introduction to Business Law
  • Sociology
  • Quality and Customer Service
  • Professional Practice I
SIXTH SEMESTER
  • Advertising
  • Intercultural Communication and Globalization
  • Public Relations and Protocol
  • Management and Social Networks
  • Journalism Workshop I
  • Budgets and Costs
SEVENTH SEMESTER
  • Entrepreneurship
  • Speech analysis
  • Planning and Communication Strategies
  • Political Philosophy
  • Event organization
  • Professional Practice II
EIGHTH SEMESTER
  • Social responsability
  • Communication Content Editing
  • Political Communication
  • Planning and Management of Advertising Media
  • Planning, Evaluation and Project Management
GRADUATION MODALITIES
  • Graduation project
  • Thesis
  • Directed Work
  • Graduation for Excellence
DIFFERENTIATORS
  • Expert and active teachers in the professional environment.
  • Network of contacts with extensive networking opportunities with leaders in the area.
  • Professional internships with renowned companies for real work experience.
  • We innovate and encourage the creation of our own projects.

They talk about us

UPB Santiago Erro La Universidad nos da pie a profundizar en los temas que nos interesan, fomenta el debate y la reflexión crítica. En particular, la carrera de Comunicación es muy interactiva y me ha permitido desarrollar habilidades como el pensamiento crítico y la creatividad. Estoy muy contento con mi elección de carrera y agradecido por la formación que estoy recibiendo en la UPB.
UPB Melany Vaca La carrera de Comunicación en la UPB es muy dinámica y ofrece una amplia variedad de materias. Lo que más destaco de la carrera es que no se limita a una sola área de estudio, sino que abarca temas desde marketing hasta historia e innovación.
UPB Natalia Meave Para mí la carrera de Comunicación tiene un plan de estudios completo y actualizado que abarca todas las áreas en la que nos podemos desarrollar profesionalmente. Durante el tiempo que llevo estudiando la carrera me di cuenta que es algo que realmente disfruto y eso es gracias al tipo de proyectos que nos van dando, ya sean audiovisuales o enfocados en el área empresarial.

Faculty

Staff teachers


  • Mgr. Carla Saucedo Técnicas de Comunicación Escrita

  • Mgr. Daniela Roca Medición de Audiencias y Tráfico Virtual, Organización de Eventos

  • Mgr. Horacio Calvo Contexto Mundial Contemporáneo, Historia de Bolivia


Guest teachers


  • Mgr. Alejandro Suárez Lenguaje de la Imagen, Storytelling Visual, Guionización

  • Lic. Javier Medrano Comunicación Corporativa, Branding e Identidad Corporativa, Comunicación Interna y Gestión del Cambio

  • Mgr. Óscar Alborta Relaciones Públicas y Protocolo Publicidad

  • Lic. Enrique Roda Diseño de la Comunicación, Gráfica Taller de Diseño Gráfico Avanzado

  • Mgr. Gabriela Molina Comunicación Intercultural y Globalización

  • Lic. Tania Loayza Técnicas de Comunicación Escrita

  • Mgr. Gizel Siles Técnicas de Comunicación Escrita

  • Lic. Daniel Rosales Multimedios y Nuevas Tecnologías de la Comunicación, Nuevas Tecnologías y Fotografía Publicitaria

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