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Expert in Neuromarketing and Neurolinguistic Programming in Marketing

Learn theoretical-practical concepts to develop strategies and tools necessary to direct, evaluate and manage neuromarketing strategies and neurolinguistic programming within the company.

IMPORTANCE

Neuromarketing is the line of marketing that studies neuroscience processes, brain aspects and their impact on the consumer decision-making process, identifying insights along with key purchase factors, relating consumer behavior to subconscious and e.g. aspects. investigating the neurological impulses that are related to the behavior of consumers when: they choose a brand, buy a product/service or are exposed to elements that generate purchase impulses.

  • Programa Program Postgrado
  • Programa Duration 100 Hrs.

AIM

Provide theoretical-practical concepts, strategies and tools necessary to direct, evaluate and manage neuromarketing strategies and neurolinguistic programming within the company.

MODULES

  • Marketing Introduction to modern neuromarketing.
  • Experiential marketing.
  • Neuro-Linguistic Programming.
  • Neuromarketing strategies.

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UPB
  • They certify it:
  • America Econiomía
  • QS B
  • QS STARS B

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Teléfono: +591 60370200